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Madison’s Oldest Towing Operations, Founded in 1937

Fast Reliable Roadside Assistance

Schmidt’s Auto began operations in 1937. Our founder, Norbert Schmidt had a passion for assisting stranded motorists with affordable solutions. In 1945, Schmidt began assisting the City of Madison, and in 1962 became their first towing vendor. Over the next 47 years, Schmidt’s grew its business to a fleet of 30 light, medium and heavy duty trucks and equipment. Serving 18 different municipalities, and partnering with local dealerships, mechanic shops and insurance companies, we deliver fast reliable towing and automotive solutions.

Today, as a fourth generation business, we continue the tradition of assisting stranded motorists with affordable solutions and are committed to driving innovation within the industry.

Environmentally Responsible Towing Company

Piloting Low Emissions

In 2008, Schmidt’s partnered with Cummings Engines to pilot a zero emission diesel engine. Today all of our trucks operate with zero emissions.

Zero Emissions Neighborhood Service Vehicle

In 2010, Schmidt’s added to our fleet “Sparky” – Our neighborhood all electric service vehicle. Sparky is used for light duty services like jumpstarts, air and unlocks.

Schmidt’s Goes Green

Where Recycling Starts

Reusable Automotive Parts

Schmidt’s Auto owns and operates the largest salvage yard in Dane County, Wisconsin. With over 27 acres, and tens of thousands of late to newer model vehicles, Schmidt’s Salvage yard is the playground for all car enthusiasts. Our service center, conveniently located off the Beltline, in Madison, is an affordable option for repairs and used automotive parts.